|SRH Berlin University of Applied Sciences
|Bachelor of Arts in Creative Industries Management
The cultural and creative industries have been thriving globally and Berlin is a hotspot for the creative industries – making it the perfect place for your studies. Creative heads need creative leaders, and with the BA Creative Industries Management program, students will learn to support, market, and manage success in the creative industries.
The degree will also prepare students to start their own business or to work in a more traditional industry in which companies are increasingly looking for innovative approaches to management.
First semester – Media and Creative Industries
In the first semester, students will dive into the world of creative industries and get an introduction to media studies. They will also look into different creative businesses and business strategies. Students will also tackle their first practical assignment right away and will plan and carry out a project from one of the following program focuses: music, visual arts, or general creative industries management.
Second semester – Marketing and Communications
In the second semester, students will deal with the following topics: international marketing management, marketing and society, and intercultural communication. In this semester, students will also realize another interdisciplinary project from one of the three focus areas with their fellow students and develop their organizational and personal skills.
Third semester – Digital Work
In this semester, students will acquire an in-depth understanding of the influence of the digital world on creative industries management. They will look into digital and marketing communications management as well as digital media technology and learn how to work with digital content in a practical manner. This is framed by media law, preparing students to handle issues of copyright, trademark, and licensing. Students will also carry out another project from one of the three focus areas.
Fourth semester – Managing Finances
It is essential to able to gain funding, work with budgets, and invoice your work when working in the creative industries. Therefore, students will deal with accounting and finance topics in this semester. Students will learn and apply structured project management concepts and methods, and develop their management research methods in conjunction with innovative artistic approaches to research. Additionally, they will carry out an entrepreneurial lab project in the SRH Start-up Lab.
Fifth semester – Internship / Study Abroad
In the fifth semester, students will either do an internship or exchange semester. The internship/exchange semester corresponds to a workload of 750 hours and is credited with 30 CP.
Sixth semester – Leadership & Career Development
Students will learn to strategically communicate with different audiences in public relations & artist management, and they will be able to apply these techniques to further their own leadership styles and success in creative career development and in organization & leadership. Another module on research methods will prepare students for the upcoming Bachelor’s thesis before students will work on their final focus project.
Seventh semester – Research & Innovation
Innovation management and creative entrepreneurship are part of the syllabus in the last semester. Students will be provided with the knowledge and skills needed to deal with the growing demand for innovative approaches in the business and creative world. This is linked to the critical analysis of popular culture as the pervasive social reality of ever-changing creative newness. The seventh semester is also dedicated to the writing of the Bachelor’s thesis, which will be accompanied by a colloquium.
University entrance qualification
Applicants to the SRH Hochschule der populären Künste (hdpk) must have either a general entrance qualification for university or for an advanced technical college. Additionally, they will be asked to provide evidence of their aesthetic-technical/design talents.
Following your successful pre-selection screening, you will be invited for a personal interview. This will allow us to assess your program-specific knowledge, your creativity, and your motivation, and it will give you the opportunity to ask more detailed questions. The entrance interview consists of a 30-minute interview conducted by two teachers/lecturers, focussing on your abilities, interests, and personal motivation to study Creative Industries Management with us in Berlin. For more information regarding our entrance examination, please contact our advisory service.
50 EUR Per Month
Applicants from abroad are requested to provide proof of adequate written and spoken English language skills (level B2 minimum).
The university belongs to the SRH Holding, a non-profit organization with headquarters in Heidelberg. As a leading provider of educational services, SRH operates universities, schools, and professional training centers. SRH Hochschule Berlin is one of ten universities within the group with a total of about 12,000 students.
For non-EU applications: 15 May / for EU: 15 July (application for vacated places is possible up until the beginning of the respective semester)
For non-EU applications: 15 November / for EU: 15 January (application for vacated places is possible up until the beginning of the respective semester)